SEO comes in several different forms. There’s white hat SEO which is playing by the rules of any sites you are dealing with , it also has a tendency to be more natural and organic. Black hat SEO is the opposite. It’s breaking any rules required, and covering your tracks to keep from becoming caught. Anything a black hatter can do to extend their site rankings is a legitimate target (to them). Gray hat is simply any combination of the 2. In reality, most people are gray hat, even if the are meaning to be black or white hat.
Black hat strategies change, and it may be possible to do some of them unintentionally. Hence does that make you a black hat SEO person? Not necessarily. To paraphrase, black hatters may be in the top few listings one day, and completely de-indexed the next . The issue many of us in internet marketing have is that they are not always sure if what they are doing is considered black hat SEO or not. Stop stuffing. Your keywords that is. A standard mistake is to say that if using your keyword a number of times will boost your rankings, then using them much more will bump up your rankings more . This could be true, but only to a certain point. The first problem is that any of your visitors will find your message difficult to understand because too much repetition sounds twisted. Second, any improvement in rank will likely be temporary..