Tag: advertising

Any person concerned in online marketing knows that link building tools are a crucial element of success. There are lots of such tools out on the market, and the list may continue to grow so long as inward links are so important to the life of your online presence. Here are simply a few tools that can help you out:

SEOmoz Linkscape is a backlink tracking tool. You can see how many links they get, the quality of the links, and the keywords that they are targeting, all of which is terribly helpful in your own campaign.

Yahoo Site Explorer is a well known and preferred free tool. It permits you to define the number pages within a domain that are indexed by slurp, Yahoo’s own search website crawler, and analyze applicable information concerning inward bound links. You can also export the results you find helpful into a TSV file.

With Majestic-SEO, you can track link information for any domain, whether or not it’s your own, or your competition or other sites. If you do own the domain (and you can determine it), you can get more detailed data which includes aspects like unique links and anchor text. Similar to SEOmoz, this comes at no cost if you’re taking a look at your own site and you can get credits to get info from other websites. Some of the information provided is downloadable, and this particular tool offers a daily update; feature with an updated journal of new incoming links. Reports and info can be generated and downloaded.

BuzzStream Link Building is one of the costlier packages and its main focus is to offer tools that help automate redundant tasks in relationship building, not just link building. Discernible features include finding contact info, tracking email, Twitter automation, managing link prospects, monitoring back links for anchor text, no-follows, banned words and out-going links, general tracking activities, tracking conversions, and more. The management and conversion tracking components of BuzzStream are what makes it unique in the list of link building tools. There are many more such as these to be found, both free and paid, and the number available continues to rise.

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