Action Plan Marketing / Marketing Ball

"You can be a better marketer of your services."
Robert Middleton

Marketing Ball

Getting on first base (according to Wikipedia): 1. to begin to have success with something that you want to do, especially in the early stages of something.

Getting on First Base (according to The BizzBoosters): 1. to begin to experience business success with something that you want to do (build a list, make sales), especially in the early stages of something (as in building a relationship with your leads, prospects, subscribers, customers and clients).

In January of 2005, while we were brainstorming about the purpose of our newly-formed business—The BizzBoosters Inc.—Laurel came up with the tag line that appeared on our first set of business cards: "Teaching businesspeople how to get on First Base by design." We thought that appropriately described what we did—and still do—and we liked the analogy.

Then, in mid-March of that same year, someone introduced us to Robert Middleton’s Web site where we found a LOT of really informative marketing material. [Make sure you check out that site at some point soon—very soon]. Amongst other things, we found a brilliant, detailed explanation of how the marketing game works. It’s entitled Marketing Ball. Here are some of the highlights of the first part, as it relates to getting on First Base.

"The object of the Game is to start from Home Base
where you don't have a client,
go all around the bases then back to home again
where you have secured a new client.
…To get from Home Plate to First Base
you need to get the attention of your prospect client.
You do this through effectively communicating
an attention-getting message
This generates interest so they want to know more.
It all comes down to what you say when people ask you
"What do you do?",
or what headline is on the letter or brochure you send
Words matter here."

Amen to that Mr. Middleton. Words indeed matter here.

And we’ve written a LOT of words ourselves—in articles, eBooks, Mini-Report, Special eReports, Teleclasses and workshops—on the topic of getting people’s attention, getting on First Base, and then turning First Base into Firm-Base. Many of our customers and clients think of us as the experts on that topic. And they are right: we know that topic inside-out.

However, WE think that "THE" expert on the topic is Robert Middleton, creator of, and expert emeritus in Marketing Ball.

Rather than try to explain it here, our suggestion—a recommendation, really—is that you click here right now and go visit Mr. Middleton’s site. And take your time when you get there. Please, do not go visit this site if your favorite TV show is about to start or if you have to leave in 5 minutes to go to work. That would be doing Robert AND yourself a great disservice.

The first thing to do (scroll down to the bottom of the column on the left hand side) is to subscribe to his More Client eZine. That will not only enable you to receive a most helpful & informative ezine, but you’ll also get Robert’s FREE "The Marketing Plan Start-Up Kit". That Free Marketing Plan Start-Up Kit is a guide to developing a marketing plan that works to attract more clients. No matter what kind of professional service business you are, this Workbook and Audio Tutorial will help you become a better marketer.

After you’ve subscribed, take the time to peruse Robert’s Action Plan Marketing Web site and find out ALL that he has to offer that can help you to be a better marketer, and attract more clients by learning and then applying Robert’s renown "Seven Principles" of professional service business marketing:

Visit Robert’s site NOW, and get ready to…
"PLAY BALL!"

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