If you wish to convert more visitors into customer, you must gain their trust before they purchase products. However, you can’t brag about your product because this strategy will not work. As an alternative, you must obtain good comments from your current customers and pass them to your prospects so that they can see how satisfied they really are.
Most importantly, please do make sure your testimonials are real because at least in the US, it’s illegal to use fake testimonials. This is why many consumers are being extra cautious and skeptical when they read testimonials. All anyone can do is provide enough information about the people in the testimonials. You’ll just have to do what anyone does, almost anyone, and that is to present a photo with the customers first and last name plus the city, state, and country.
You almost shouldn’t even bother if all you have are initials and maybe a state because people will blow them off. So if you really want to do long term business and get the most out of your prospects then use only real testimonials. Do keep in mind that testimonials are much more powerful when there’s a photo to go with it. When you have the pictures of people who have given the testimonial, it reassures your prospects that the testimonials are indeed given by a real, live person. There have been surveys done which prove that having a picture with testimonial made a huge difference to the way people perceive it. It doesn’t take much to include a picture because if your customers are comfortable enough to give you the feedback, they’ll be more than happy to let you have their picture.
Last but not the least; try to do a smart joint venture with your customers for a testimonial. Tell them that you’ll place their link on your site if they can give you a testimonial. That is something you can leverage for your own gain, as well. It’s a good way to incentivize your offer to them and they’ll hardly be able to say no.
Now you have a simple and effective method to get terrific and balanced testimonials. Look at this process as something that is ongoing, and if you just do it you’ll have all you need.