Building your own blog is pretty easy these days, thanks to platforms like Blogger and WordPress, and anybody who has a good attitude can start and launch a blog in just a few minutes. No matter what market you are in, blogs can really help build your business as they are great places to put content in just about any niche. However, in order to make your blog successful, you’ll have to drive targeted traffic to it. Without any visitors coming to your blog, nobody is going to read your stuff. The goal is to turn a one time visitor into a regular reader and that won’t happen if your blog isn’t sticky.
Do all of the things you think of that can help turn one time readers into regulars. “Subscribe to comments” features are just one of the things you can do. Now, this might not seem like a big thing, but it allows your readers to actually subscribe to the comments under a post. For example, if there’s an interesting post that you made which is attracting a lot of good, informative comments from your readers, people that want to stay updated with the comments will subscribe. Subscribers are alerted whenever new comments get posted and are more likely to return to your site lots of times. It might seem too simple but it gives you great results.
Let your readers have more than just one option for subscribing to your blog. While RSS is great it’s not the only thing out there and readers might appreciate being able to subscribe through other means, like e-mail. You have lots of options for services that will mail your feed content to the people who do not want to use an RSS reader to keep up with your site.
Join the social revolution and build a Facebook fan page. Facebook is the most popular social platform today and lots of people spend lots of time there so it simply makes sense to give them the updates they need through a service that they already use–watch your numbers shoot up when you try it. All in all, building a successful blog is all about creating a balance between traffic generation and creating good content. When you make the quality of your blog your primary focus, your stick rate increases and everything else just happens naturally.