The individual internet marketer and small business appreciates all too well how hard it can be to keep visitors interested and coming back for more. Your particular results will be based on what you know related to site stickiness plus several other things. You could easily get going with site testing by carrying out the simple split test.
Maybe you already know that your site has but two or three seconds to generate a positive impact on a person. The end result will be whether that person continues browsing or not, and that is just how it is online. The place on your site that is above the fold on your home page is of particular value. Whenever anyone arrives on your site, that will be obvious to them, first. In the event that you have a branding statement about your site, then that will be best to have on your home page. People won’t stay long if they are unsure why your site even exists, so make sure you make them aware of right away.
The pattern, colors and visuals used on your site will require to be determined by your product and market. Each sub-market won’t be the same as far as what works best with them. Learn the best colors as well as agreeable colors to use for your viewers and product. You will quickly realize that doing this simple process will make your site more attractive to your market. Also, you can very easily try imagining like your market with regards to what speaks to them. Much depends on the topic of your site, so you can choose a good color that will support that mood. If you guess at this, then it is super easy to strengthen or suggest the opposite feeling which is not a good idea. There is an entire body of knowledge dedicated to colors and moods, and it is a good idea to get acquainted with it. One thing you can do is purposely place something above the fold that essentially captures attention. But do involve some kind of copy with that image so people will be sure to read it. If you use a graphic, or picture, then make certain it is of very good quality and possesses something unique about it. Naturally you don’t want to irritate people with this approach, but rather you want them to continue reading. This method will buy you critical seconds that can turn into minutes. When you are able to do that, subsequently your chances instantly improve.