People prefer the minisite approach or building an authority site because each one has unique aspects that serve a particular purpose. It is more than possible to create a minisite that has very specific information that is of good quality. Nevertheless, each individual online business owner needs to implement their business strategies according to what they believe it appropriate. The time savings enjoyed by only building minisites may be lost in the backend with promoting them – it all depends. People who only build the larger authority sites will find that more doors are open to them in terms of promotion and reputation.
If you want to build a single mini site, or an army of them, then be sure to base them on keyword phrases that have as little competition as possible. Let’s face it, Google does not like the “thin” minisite model, but that does not mean you cannot make money promoting them. All sites require careful planning and research, but the minisites have an inherently narrower margin for error. The decision about a mini site or an authority site can be looked at from many angles. Then let’s think about getting traffic to each situation. Each of the ten mini sites will require you to duplicate your effort for driving traffic. You will need to send traffic to the authority site, as well. The difference is that you can deliver traffic to one page within the same site with authority sites. Authority sites allow you to leverage your time better. You’ll discover that larger sites are well known for the “stickiness” factor. It’s hard to make mini sites sticky because the content on them is so limited. Depending on your market and search terms, you can benefit from the high volume of traffic you get each day. There are different variables that will determine how profitably you can use that model. The market and traffic volume will pretty much set the terms for your profitability. But you are not limited to selling ad space. However, there are plenty more benefits to be had for creating a larger site as far as organic traffic goes.