Putting These 2 Tremendous TIPPPS™ Into Practice Will Produce Amazing Success From Your Internet Marketing

Regardless of the methods or strategies you’re using to market on the Internet, it’s a tough go out there. Wouldn’t you agree? But let’s not talk about the problems associated with Internet marketing. Let’s focus instead on the benefits — what you expect to get out of your investments of time, money, energy and brain cells into your Internet marketing business or your Internet marketing campaigns for your brick & mortar business.

Here’s what we, the BizzBoosters, want from our investments: heaps of targeted traffic to our Web sites, scores of qualified leads and prospects (for FREE is even better), oodles of subscribers to our eBizzLetter™, loads of customers, and tons of sales in the process!

That looks like a lot to ask for. And quite frankly, it used to be. Then we "discovered" a few principles and practices of marketing (we now call them TIPPPS™) that once applied to all our marketing material and campaigns, yielded incredible (and more than hoped for) results. We now get ALL of the aforementioned benefits in abundance, and more.

Want to know what two of those TIPPPS™ are? I warn you, these are not hi-tech or mysterious "secrets". They are in fact pretty simple, and very common sense. However, as we all know (and witness daily…), common sense is not common practice.

The first TIPPPS™ I will share with you is this (TIPPPS: Thoughts Ideas Principles & Practices for Professional Success): "People buy on emotion (with their heart), and then justify with facts (with their head).

That is a FACT of (business) life that lord Chesterfield alluded to a long time ago when he wrote, "Men, as well as women, are much more often led by their hearts than by their understandings." And more recently, professional speaker Cathleen Fillmore said that, "Buying is more often based on chemistry than on logic — chemistry plays a much larger part in our decisions than we realize, even for seemingly small ones." And chemistry takes place in the heart, not in the head.

You may resist this TIPPPS™. You may want to shout, "No! No! No! I’m a rational, cognitive human being! I make calm, considered, well-thought-out decisions! I do not buy on emotion!" But you do. Everybody does.

If you think about it, and if you’re honest with yourself, you have to admit that most of your decisions are often made on the basis of "This is what I WANT to do." Then you think up all the reasons why what you WANT to do is really the logical thing to do. We ALL buy on emotion and justify with facts.

The reality that we buy on emotion is a natural fact, neither good nor bad. An emotional decision isn’t necessarily the wrong decision. There’s no shame in admitting we’re emotional creatures, and that emotion has a powerful influence on everything we do, think, and choose. Actually, it’s foolish not to admit it.

Communicating, on the Internet or elsewhere, is a "contact" sport. The truth is, if you want to reach, persuade or motivate people, you have to make emotional contact with them. You have to reach the hearts as well as the minds of your visitors, listeners, and readers.

Contrary to our academic training, people DO buy on emotion and justify with facts. And the sooner you’ve accepted this basic truism of communication, the sooner you can use it to become more effective and persuasive in your own communication — especially on the Internet.

This leads directly into the second TIPPPS™ which is: Benefits! Benefits! Benefits!

One of the 88 TIPPPS™ in my book Milk & Cookies for Success is "If they’re not buying what you’re selling maybe you don’t have a good enough S.O.B.!" Before you start thinking that I’m using foul language, here’s the follow-up to that statement: "As a marketer, you have a much better chance of success if you use a compelling Statement Of Benefits (S.O.B.) that clearly tells your potential customer what is in it for him if he buys what you have to sell."

S.O.B… not S.O.F (Statement Of Features)!

Benefits galore, and features ignore! The problem is that most marketers don’t know the difference between the two. Let me shed some light on this. A feature is what something IS or HAS while a benefit is what something DOES. And even better if you can express that in terms of what that thing does FOR me, the buyer.

Example. This lawnmower has a 28-inch blade (feature — so what? Who cares?). It means you can mow your lawn is less time (generic benefit)… and you can use the saved time to do things you would much rather be doing… like fishing, golfing, gardening (personal benefit).

Which one of the following two approaches do you think has a better chance of enticing Bob (who’s eying a big Toro in the store) to pull out his credit card?:
"Good day sir. That baby’s got a 28 inch blade, you know?" (Bob thinking: "Who cares?")
"Good day sir. That baby will cut your mowing time in half. Now what could you do with that extra time?" (Bob thinking: "I could go fishing, play golf, or detail my sports car…")

The first statement talks to the head. The second goes straight to the heart.

Allow me to repeat a previous sentence because it is crucial to your marketing success that you internalize its message and apply it to ALL your marketing endeavors, online or offline: People DO buy on emotion and justify with facts, and the sooner you’ve accepted this basic truism of communication, the sooner you can use it to become more effective and persuasive in your communication.

I hope the "knowledge" you gleaned from this article will be helpful. Remember though that knowledge is power ONLY when it’s combined with ACTION! If you think the TIPPPS™ above are valuable, DO something with them, and seek out more of them.

I wish you ALL the business success you desire and deserve. (Just remember that…what you "desire" is a function of your ambition, what you "deserve" is a function of your ACTIONS…Are the two aligned?)

Daniel G. St-Jean, BB, IMA, AMA, FBMI, SEM
(BizzBooster, Internet Marketing Advisor, Article-Marketing Alchemist, Firm-Base Marketing Instructor, Successerenity Exponent & Mentor)

P.S.: This article was inspired by a very informative and enlightening 5,500-word article which you can read by following the link listed in the Resource Box below.

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Want Your Internet Marketing To Generate Record-Breaking Sales? Then You Must Add This Essential Ingredient Throughout

It’s very possible — more like probable according to the latest statistics — that as an Internet Marketer you’re you having PROBLEMS…

• Grabbing and keeping surfers’ attention…
• Driving lots of targeted traffic to your Web site…
• Generating scores of quality leads and prospects…
• Building a huge, responsive mailing list…
• Making enough sales to cover your expenses (even though your goal is to make lots of money to do the things in life that you and your loved ones really want to do).

If you’re experiencing ANY of the disheartening problems mentioned above, a big reason for your lack of success could be that you’re making a marketing mistake of Xorkian proportions.

Many of you (especially baby boomers) will remember "Mork & Mindy", the popular and funny sitcom of the late 70’s. Mork (Robin Williams) was an alien from Planet Ork sent to Earth to study human beings. He looked just like an earthling (though he did not behave like one) and lived in Boulder, Colorado, with beautiful Mindy (Pam Dawber).

I want you to imagine for a minute that Xork (Mork’s brother) and his girlfriend Xindy arrived on earth a couple of days ago. Now they’ve decided it’s time to learn to drive a car — the one parked in your driveway.

Having seen TV commercials about "filling up", the first thing Xork does is to grab the garden hose and fill your near-empty gas tank with water.

What do you think will happen next? How quickly do you think Xork will learn to drive? How far will he go? You can pretty much figure out that the whole project will be a disaster.

Yet, the car is in great working order (except for the content of the tank), the keys are in the ignition (tsk tsk tsk…), the roads are fine, the weather is great, the instruction manual in the glove compartment is very informative and user-friendly, Xork and Xindy are patient students and they really want to learn. And yet, disaster looms. Why is that?

Because the ‘essential’ ingredient for the success of this endeavor is a tank full of gas. And in the scenario I just described, there’s no gas — just water. No matter how good the car, the road, the weather, the manual, the student or the intention, without gas Xork & Xindy ain’t gonna go nowhere.

Does that sound like some of your Internet marketing endeavors?

Here’s why that’s the case: no matter how many people are on the Internet, if you don’t have the ‘essential’ ingredient, you won’t have a whole lot of traffic. And without the ‘essential’ ingredient, the little traffic you’ll get will be made up of poor quality leads, they won’t sign up for your newsletter, they won’t join your business opportunity, they won’t buy your products or retain your services. And you might go broke as a result.

Now, let’s juxtapose your situation with the Orkans’ to bring the point home. No matter how good the car (your computer), the road (the Internet), the weather (the Marketplace), the instruction manual (all the Internet marketing strategies and techniques available), the student (the Internet surfer) or the intention (looking for a product or a service), without the ‘essential’ ingredient, your marketing — no matter what method you use — will be a flop. Without "gas", you’re SOL — just like Xork & Xindy!

Well, if the ‘essential’ ingredient for Xork is gas, what’s the ‘essential’ ingredient that will make your Internet marketing take off like a Ferrari on steroids? It’s simply this: knowing precisely what makes people tick. If you don’t know that, you’re up a creek without a paddle.

Some of you might be slightly disappointed that the ‘essential’ ingredient is something so "ordinary", so… common sense. It IS that, but as you are well aware, common sense is not common practice. What is baffling is that no sane person would think of starting a road trip with a thank full of water, and yet, those same "sane" marketers will start an Internet campaign with messages full of the wrong stuff, stuff no one really cares about — like features for example.

Look, do you want to succeed with your Internet marketing campaigns so you can make tons of sales so you can make lots of money so you can have some time freedom to enjoy your life? Do you?

Good answer! The sure-fire way to do the aforementioned is to be "in-the-know".

What does "in-the-know" mean? It means knowing precisely what motivates people to act — to click, to subscribe, to sign-up, to join, to buy — to do anything, really. It’s knowing WHAT to say (or write) and WHEN to say it, and it’s knowing what NOT to say (not that you want to hide things, but for example, telling people all the details of HOW you would complete their tax return — aka the features — before you tell them WHY it’s important that it gets done properly — aka the benefits — will be a big waste of everybody’s time).

Now, as an Internet marketer, your chances of success at selling — as in trading goods or services for money, but also as in convincing, persuading, influencing — will improve significantly, perhaps even dramatically, if you are selling what the surfer is wanting to, ready to, and agreeable to buy! And to do that well and consistently, you MUST be in-the-know.

Here, for example, are three irrefutable and undeniable facts of life you become acutely aware of when you’re "in-the-know":

• The most listened-to radio station on Earth is WIII-FM: What Is In It For Me?
• People buy on emotions… and then justify with facts.
• Everything people do, they do either out of their need to avoid/reduce pain, and/or their desire to gain/increase pleasure.

A successful Internet marketer is one who uses that knowledge — and the many other facts of life one learns when "in-the-know" — to design every element of his marketing campaign, keeping in mind at all times that the best possible selling-buying scenario is the one where, at the end of the deal, EVERYBODY WINS!

So, if Internet marketing success is key for you and your family living the Richer Life you all desire and deserve, do your research and your due diligence and find out all you can so that you are "in-the-know" about what will grab the surfers’ attention, what will make them get off their (key)board long enough to read your material, internalize your message, and follow your command — click, buy, join, subscribe — now!

The information is out there. Find it, and be "in-the-know": it’s a matter of (Richer) life or (Internet) death!

I wish you ALL the business success you desire and deserve. (Just remember that…what you "desire" is a function of your ambition, what you "deserve" is a function of your ACTIONS…Are the two aligned?)

Daniel G. St-Jean, BB, IMA, AMA, FBMI, SEM
(BizzBooster, Internet Marketing Advisor, Article-Marketing Alchemist, Firm-Base Marketing Instructor, Successerenity Exponent & Mentor)

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