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Is Google ruining you?
Google Adwords are one of the best ways
to drive a lot of targeted traffic to your website,
but this can cost a LOT of money
if you don’t know how to do it right.
Read on to find out how to do it right
—quickly, and effortlessly.
The Definitive Guide to Google Adwords
Before we pass the microphone over to Perry—figuratively speaking—let’s get a few facts of online life straight:
1-To succeed at pretty much any business today, you must have a presence on the Net—aka a website
2-For your website to do anything for you—besides costing you money—you must drive traffic to it
3-Not just any traffic, but targeted traffic (how much business would a pet food website get from 10,000 visitors a day who don’t own a pet?)
4-There are probably two dozen—at least—ways to drive targeted traffic to your website, but one is better than any of the other ones: pay-per-click marketing
5-Google is by far the most effective search engine to use when it comes to pay-per-click marketing
6-You can waste a lot of time and money with Google Adwords if you don’t know what you are doing
7-There are many good programs you can get that will teach you how to do Google Adwords properly
8-Our favorite one is by this Perry guy—a real genius
"Not knowing what I was doing, I was about to spend $300 a day on Google ads just to test them, but then I stopped myself and read your book first. Actually, I only skimmed it. As a result, I'm now spending ONE DOLLAR a day and seeing sales. I'm now reading all of your book and it is a masterpiece. You didn't ask for this endorsement, but I'm giving it anyway. Thank you for saving my butt. You're a genius." Joe Vitale, President Hypnotic Marketing, Inc.
As we were saying, the guy is a genius.
Now let’s hear it from the man himself...
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes.
But with Google AdWords, you can do exactly that-right now.
Yet … most people find out that this is much harder than it sounds!
A day or two after you start, your keywords get disabled, your ads are disapproved, and you're disappointed to have to pay $1 or $2 or $4 or more per click for popular search terms. AdWords is a bucking bronco.
How You Can Overcome the Google Adwords Learning Curve
Yes, Google is treacherous at first. It punishes uneducated marketers and rewards smart ones. So I wrote a 5-day email course to help you beat the system fast.
Here are some of the things you'll discover:
- How to consistently pay less for your Google traffic than everyone else—while getting more clicks to your site
- Why Google's system is trickier than others at first—and how this ultimately works to your advantage, when you understand the system
- Affiliate marketing: The "GoogleCash" method has taken the world by storm. But... there are land mines! Don't get blindsided. Discover my unique, counter-intuitive strategy that reduces your risk and puts more real, long-term profit in your pocket
My FREE 5-day Course
Gives You the Skinny on
Google Adwords via Email
By the way, most "e-courses" are thinly disguised sales pitches with crappy information. But I refuse to put out that kind of junk. This is quality content that will move your business forward.
"Perry's techniques generate hot, responsive leads, build opt-in lists, and drive laser-targeted traffic to your website." Jonathan Mizel, President Cyberwave Media
"I don't know how I would have survived the first couple of days of being up on Google AdWords without your guidance and direction to get my click-thru rates up. I can't thank you enough."
Jack Carroll, President Mentor Executive Search
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Up | Down | Top | Bottom
How’s that for a soft approach? Did you read anything from Perry about his Definitive Guide to Google Adwords? Nope. That’s because Perry is really more interested in helping you get started on Google by taking his eCourse than by buying his guide.
And you WILL get a lot of good info in that eCourse. We know because we took it.
However, once you get going, once you get INTO it, you will want to do more. And to do more, you will want to learn more. And there’s no better tool out there—in our opinion—to teach you more than Perry’s guide.
We know because we bought it, read it a couple or three times, and we go back to it once in a while. As a result, we have been creaming our competition who uses Google AdWords.
Here’s the link to sign-up for Perry’s 5-day course: http://tinyurl.com/ytef4r
We’ll make the assumption here that sales & marketing are two topics you are VERY interested in... So, before you go, you might want to take a few minutes and read this very insightful article by Perry Marshall… so you can see that Perry is not only a Google Adwords guru, but also a sales & marketing expert.
The Rules of Selling Have Changed!
The old fashioned sales routine of cold calls, telemarketing, pounding the pavement, knocking on doors, ignoring "No Solicitors" signs and trying to visit people who don't want to see you is DEAD.
I spent nearly ten years of my life making unsolicited calls and visits, trying to beat down doors and windows, climbing over barbed wire fences, burning up shoe leather, and inventing excuses to go see people who didn't want to see me. Can you relate to this?: You call the guy on the phone: "Hi, I'm going to be in the area next Tuesday and I was hoping I could drop by and see you." as though you being in his neighborhood constituted any sort of reason for him to change his plans for that day.
You only get one chance to make a first impression. If the customers' first impression of you is that you're just another sales guy who wants to take away his precious time, then you've got one foot in the grave before you've even started.
Prospecting = Obsolete Sales Technology
If you don't remember anything else from our time together, remember this: that type of selling is obsolete. Dead. Ancient technology. Irrelevant. It's like vinyl records, 8 track tapes, carburetors and Disco.
Now Vinyl records still have their place in the world; some audio fanatics still think they sound better than CD's. There are still swap meets where 8 track tape aficionados smoke weed and remember the '70's. There's probably still a carburetor shop in the town where you live, and as far as Disco is concerned, well, you never know.
But no sane person is going to build any kind of real business on those things. There are going to be times when you need to pick up the phone and find someone who will see you. But that should be the exception, never the rule. And if you're building your business on old fashioned, outdated, manual labor grunt work, then you're violating every trend. Which means you're wasting huge amounts of time and money, antagonizing potential customers and missing out on very significant opportunities.
Ten years ago, a visionary woman named Faith Popcorn wrote a book called The Popcorn Report. She said the trend in the 1990's was 'Cocooning'-which basically means people don't want to be bothered! There's no question, if they were "cocooning" ten years ago, then today they're locking themselves in a fortress! Some people hide behind their computer, reading their e-mails all day long, but won't even answer the telephone.
You've probably got a lot of customers just like that, don't you? If you're going to effectively sell to them, you're going to have to find a way to get invited - not as an unwelcome pest, but as a welcome guest.
Who Finds Who First is Very, Very Important!
Imagine these scenes. It could be any two situations where there's a buyer and a seller...
Scene 1: A buyer has a problem and needs to solve it. You get lucky and just happen to call the buyer that same day. The buyer was on your 'list' and you were able to show him a solution to that very problem.
Scene 2: Same buyer. Has the same problem and needs to solve it. He starts keeping an eye out for a solution. Talks to a friend, or notices an ad, or looks in the yellow pages, reads an article in a magazine - and hears about you. Calls you on the phone to see if you can help.
Which situation is most typical for you? Which one do you like more? Scene 1 or scene 2? Well, unless you enjoy making phone calls that are uncomfortable both for you and the guy on the other end of the line, you'd rather be living in scene #2, wouldn't you? Of course you would.
But there's another factor that's very, very important: In scene 2, you ALSO have TWICE the chance of getting the buyer's business as you do in scene 1.
Why? Because the buyer found you first. In scene #1 you were prospecting. In scene #2 you were positioning yourself. The buyer naturally has more respect for you in scene #2 because everyone knows you must climb the mountain to find the guru. Gurus don't come down from the mountain hunting for disciples. Who calls who first is very, very important.
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Amen to that! Again, here’s the link to sign-up for Perry’s 5-day course: http://tinyurl.com/ytef4r
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