Want to know more about the Directory of Ezines
but don't have much time?
Give our ninety-second summary a try!

1. Ezines are electronic newsletters which are delivered via email to people who subscribe to them. People have been publishing ezines on topics ranging from A to Z for about 12 years now. There are hundreds of thousands of ezines in the world today.

2. Ezines are never spam. They are only sent to people who ask for them. These people are called subscribers, and they subscribe using a form on a website. Ezine subscribers want the information that publishers provide.

3. Ezines are the most powerful form of email marketing, and have been proven effective for over 10 years. Almost every successful marketer either publishes an ezine, or uses ezines in their business. You can see just a few testimonials from these successful marketers on our home page.

4. Ezines are highly targeted—People who want to know about fishing subscribe to fishing ezines. People who want to know how to promote a website read Internet marketing ezines. These interested readers pay very close attention to the articles and advertising that appear within the ezine.

5. You can advertise in these ezines and reach the perfect audience for your offer! Imagine the impact your ad will have when it is presented to an audience that you know is already interested in what you sell!

6. Ezine advertising is cheap! How cheap? How about reaching 84,000 opt-in subscribers for only $50? An average solo ads costs about $4 per thousand readers. That's a bargain basement price for highly targeted advertising! Some solo ads cost as little as 50 cents per thousand readers. Classified and sponsor ads cost much less! PLUS ... over 150 ezines offer a Directory Of Ezine (DOE) member only discount, ranging from 10% to a whopping 80% off!

7. You can also publish articles in many of these ezines! Ezine publishers rely on free articles for their content, so if your article matches the topic of an ezine, the chances are that you can get published on the Internet quickly and easily.

8. Many publishers accept joint venture invitations. This is the free advertising method that actually works! The publisher runs a free solo for your product and you split the profits. Not all publishers do joint ventures, but the DOE lists those who do so you can find them quickly and easily!

9. The DOE is a database of ezines that sell ads, publish articles, and do joint ventures. You save time by searching the DOE instead of using Google. You save time by searching the Directory of Ezines instead of using Google or Yahoo because we list everything you need to know in order to choose the right ezines.

10. A DOE membership is much more than access to a list of ezines. Lifetime members also get access to our Success Library Advanced Edition. Our Success Library contains the tools you need to succeed online with ezines and beyond. And our private members center will teach you how to succeed with ezines.

11. A DOE membership saves you time! It would take hours to find this information using free sources. We do the research so you don't have to spend your valuable time searching through free resources that just want to show you more and more ads!

12. We guarantee your satisfaction! The Directory of Ezines has been online since 1998. Our customer service and satisfaction guarantee are rock solid!

Become a member of the Directory of Ezines today and access the Internet's best list of ezines that sell advertising, publish articles, and do joint ventures. Let us help you succeed with ezine marketing today!

Here’s the link: http://tinyurl.com/2uz29t

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Do Ezine Ads Still Work?
© Charlie Page

As a person who is deeply involved in the ezine advertising business, I often hear people asking "Does ezine advertising still work?"

My answer to these questions is this ... Darn right they work!

In fact, they work now better than ever before.

Allow me to share with you, by way of this article, why I believe ezines still work to make sales, build credibility, establish relationships, and more.

Reason One: Ezines are delivered TO the reader via EMAIL. Let me ask you this: why do 99% of the people who are online today get online in the first place? The answer *still* is, to send and receive email with friends and loved ones.

Ten years from now when we all have pen sized devices that cost nothing, or Dick Tracy wristwatches, perhaps email will take a back seat. For now email IS the Internet.

Ezines work because people REQUEST them. That's what opt-in is all about. People chose to subscribe to newsletters that discuss topics that interest them. Since they requested the information they happily read it. They WANT this information. No one is pushing it at them.

Also, it really doesn't matter what the bad people do. They can send all the cheesy ads and bugs they want and we'll find a way to filter it out.

Sure, the occasional message will slip through. And, sadly, people will still buy their garbage, which will only encourage them to send more. But they are irrelevant and email will still reign supreme; and that's a sure thing.

How do I know this? You're reading this right now, aren't you? And I didn't do one thing special to get this message to you. That's because the system works!

As long as the following things (and more) are true, email will be the main purpose of the Internet.

* Parents with children at college want to stay in touch without incurring long distance fees.
* The telephone companies try to convince us that 5 cents a minute is cheap. I got your cheap right here!
* People want to communicate with others across the globe on their own schedule.
* One person can publish an electronic newsletter and deliver it to a thousand or a million people free.
* Postage rates continue to increase and direct mail costs too much.

People don't need to know a browser from a banana, yet they can get their favorite newsletter by email. My Aunt in Mississippi doesn't know Yahoo from Howdy Doody but she gets ezines, clicks the links and buys stuff. Email arrives on her schedule, and she likes that.

Here's THE question. Are enough people hearing YOUR message? Are enough people buying YOUR products? You can bet your last dollar on this ... they ARE buying from someone.

In fact, I'll prove to you they are buying. Take a look at the results of an ad I ran two weeks ago. This solo ad went *one time* to an ezine with about 18,000 subscribers.

Raw Clicks: 1218 / Unique Clicks: 957 / Sales Generated : 69 / Gross Profit Per Sale: $29.97 / Total Gross Profit: $2067.93

Some believe that ezines are dying out and new ideas like forums and blogs (a web log that acts as a sort of digital diary) will replace newsletters delivered by email.

While these things may gain some popularity, (blogs are now the 'flavor of the month' and you'll be hearing much more about them soon) they fail to overcome the ONE element that makes email stand alone as the ultimate communication medium of our time. That factor? The reader does NOT have to take action to receive your message.

Blogs, forums, chats and more are fine (I run forums and use them myself) but they will never overcome the fact that people have to go to them. Ezines come to the reader with no effort on the reader's part.

As long as that ONE factor remains true, email marketing, including ezines, will be an extremely effective way to market and communicate.

Reason Two: Ezines are topic specific. Few other mediums offer the specific nature of ezines. People who want to know about basset hounds don't want to know about cats or even dogs in general. They want to know about their dogs, bassets. This means you can target your market with ezines more accurately than any other medium, including search engines.

Ezine subscribers want information about the topic of the ezine or they wouldn't subscribe in the first place. Sure, those annoying spam filters make it a bit harder to deliver your message. But the fact remains that people who want our information will take steps to ensure they get it. If you publish helpful, relevant information the reader will read it. People are quite adept at getting what they want, and that includes helpful free information.

Reason Three: Ezines are helpful. The ezines that do the best job for everyone involved (the reader and the publisher) are the ones that do the least 'hard' selling. We must go back to the basic premise of an ezine. Here it is. As a publisher, I agree to give you timely, helpful information for no cost. As a reader, you agree to buy my products when you have a need for such products. While it remains unspoken, this is the basic covenant between publisher and subscriber. And it works very, very well. Ask anyone who has an active ezine what their #1 asset is and they will answer "my subscriber list" almost every time.

Forget the hype about building a 'huge opt-in list' so you can promote any time you want. Producing an ezine is about relationships. The relationship the publisher establishes with the reader can only pay off for the publisher in more sales IF the publisher establishes themselves as a credible person. Do that and you will quickly discover that ezines still work very well indeed.

Again the link to the Directory of Ezines and a lot of other helpful information is http://tinyurl.com/2uz29t

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